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The worst hotel in the world: Hans Brinker Budget Hotel
Hans Brinker hotel prides itself that it is the worst hotel in the world. That Little Hans Brinker Hotel is the worst hotel in the world is mainly a marketing style.
Advertising companies wanted to try to lure buyers for their products. Often this is done by an article in the sky to praise. Advertisers always want the best presentation. However, there is something else in it. Their message: it gets worse, they want their business to tie. And that works.
As hard as the cushion of Brinker and as unpalatable as the breakfast. No parking, no sauna, no bell boys, no air conditioning. No minibar and no room service. Basic but clean rooms in the heart of Amsterdam. That’s a special type of marketing that Hans Brinkers budget hotel is ios using for almost 15 years. And that has made ??the hotel a place where many people must come and see for themselves. Moreover, there is now a book on all these campaigns and the history of the hotel. The book is entitled: “The worst hotel in the world” and in it Born Editions Club Booth shows how the Hans Brinker Budget Hotel all those years manage to attract his guests.
The special slogans
Over the years the hotel has a number of unique selling points already immortalized. Some examples are:
“No view, bad beds, noisy and dirty”
“It can not be worse, but we are doing our best”
“Now with even less service”
“Now with a door in every room”
“Improves the immune system” – with a picture of a flea
The reality of Hans Brinker Budget Hotel
In reality, the Hotel Hans Brinker is a low budget hotel where people can sleep from 25 euros per night. The marketing campaigns do believe this is the worst, but the sleeper gets just what he pays: low-budget, but good. The hotel offers Internet, a good breakfast, lockers, there is a restaurant with a bar and a cafe and 24 hours a day there is reception. Even people in wheelchairs can use the hotel.
